Friday, June 5, 2009

The marketing for Bing does not seem to be working

Microsoft is believed to be spending $80 million to $100 million on ads to help market Bing as a as serious alternative to Google.

The marketing campaings of Bing on, NCB, MTV Networks etal does not seem to be yielding results as the interest for Bing appears to be the highest in the APAC region, followed by the EU. There appears to be hardly any interest for the Bing in the Americas.

The global web search volume for Bing in the last 7 day shows the the regional interest for Bing is highest in India. The other 9 regions among the top 10 regions are (in decreasing order of interest
  • Australia
  • China
  • Germany
  • Singapore
  • Belgium
  • Hong Kong
  • Argentina
  • France
  • Switzerland

Where is the US in this list???

Steve Ballmer said that he “gulped” when he approved the marketing budget for Bing. I guess he will gulp some more seeing US missing from the list.

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