Saturday, June 6, 2009

Reality Check for Carol Bartz: boatloads of dollar may not be coming your way sometime soon

Carol Bartz would have ideally liked some more time on her hand to dress Yahoo up and put parts of it for a sale. If the dressing down of the Yahoo team dresses Yahoo into something really nice, she may then be able to get the boatload of dollars she desires from search.

While its becoming clearer that Bing though not a Google killer at this time point may be a reality check for Carol for the search business. Bing may force her on the negotiation table with some lower expectations.

What about advertising and content.

Does Yahoo have what it takes to compete with Google on advertising. Am not sure who would be interested in taking on Google via advertising.

Content could get someone in media really interested, but then AOL & Time Warner was not a great story to go by.

Carol needs to deliver something quick or reset expectations

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