Thursday, November 19, 2009

SAP Business By Design(BBD), a flawed design till the time success is seen

In 2003, SAP launched Business By Design (BBD), to offer a SaaS to SMB.

BBD is a part of the SAP SaaS portfolio and offers BI, CRM, SCM along with carbon management from the recent Clear Standards acquisition. BBD has been in the market since 2007 and has 80 customers compared to the 6700+ customers of

Inpsite of the new version of BBD, its failure is not only getting noticed but also highlighted. Marc Benioff in the Q3-09 commented on SAP’s long absence

while license deals report a long list of wins against SAP, once again as I mentioned in last quarter’s script I don’t know whether it is through their own operational performance or their position to not participate in the Salesforce automation or customer service markets, they remain largely invisible on our market space.

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