Wednesday, November 11, 2009

Twitter needs local Operators in emerging countries

Its been some time, but in our post dated 20-Jun-09 we had clearly said
"Partner – partner with handset manufacturers and operators."
We have seen this partnership happen first in India and then followed by Indonesia.

India and Indonesia are markets where low end mobile handset penetration is higher than internet penetrations. Twitter to enter these markets needs to create a non-internet driven channel which will help users connect to Twitter with their low priced non-GPRS enabled handsets. SMS's are an appropriate channel but then they require partnerships with the local operators.

Twitter has entered a partnership with Bharti Airtel and AXIS in India and Indonesia respectively. Interesting to note that while Airtel is the largest operator in India, AXIS is among the smallest yet fastest growing operators in Indonesia.

This shows that operators both large and small are interested in Twitter. We foresee lot many tie ups between Twitter and operators. We are even betting that they may be countries in the ASEAN region.