Twitter said Hello, Bharti Airtel and the 110 million subscribers of Airtel in India could tweet via sending an SMS.
With even some of the 110 million subscribers tweeting, the Twitter traffic via could add up but then dipstick discussions with some indicate that the impact of the tie up with Twitter has been minimal at best for Airtel.
A buzz was created and the brand awareness of Twitter in India went up a many notches. Airtel had something nice to talk about albeit something small. Airtel! Poor guys they are going through a rough patch, the deal with MTN falling through and then getting battered by the 1 paisa per second tariffs.
While these are initial days and thing will keep picking up as we go along but then it is not expected to be something huge.
1 paisa = 0.01 INR = $0.0002 ( $ = 46 INR) ==> Tariff of $0.01 per second